Publishing and lifestyle agency Krupp Kommunications has been named agency of record for fertility startup Prelude.
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Prelude focuses on fertility preservation, in vitro fertilization and genetic testing and screening. The company partners with reproductive science specialists and employs a proactive, four-step fertility method that involves freezing sperm and egg cells while clients are fertile and using them to create and transfer embryos at a later date, which increases the chances of having a healthy baby and decrease the chances of requiring future infertility therapy.
The Atlanta-based company was founded in 2015 by Argentine entrepreneur Martin Varsavsky, who is featured in the November issue of Forbes.
New York-based K2 was founded by former TV producer Heidi Krupp. Agency clients include American Express, Ann Taylor, CVS Pharmacy and Levi’s.
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