BABYZen website INK & ROSES, specialist in beauty, grooming, lifestyle and consumer health PR, has been named AOR for BABYZEN North America. The firm will provide media relations, engage with retailers and offer social media expertise. Parent company is BABYZEN France.

The BABYZEN website displays strollers that can handle rugged terrain and easily be folded and carried up stairs or taken on a plane as carry-on luggage.

“INK & ROSES demonstrates a rich understanding of the baby and luxury categories and has extensive relationships with our target media and influencers," Glen Gold, co-founder of BABYZEN North America, said.

INK & ROSES has offices in New York city and Washington, D.C. Current clients include Ricola U.S., Mustela and Sustainable Youth.