New York travel and hospitality PR shop Spring O’Brien has been hired by luxury cruise line Oceania Cruises to handle North American PR.
 |
Miami-based Oceania Cruises operates a half-dozen cruise ships worldwide (Insignia, Marina, Nautica, Regatta, Riviera and Sirena). The shipping company, which was founded in 2002, is a subsidiary of Norwegian Cruise Line Holdings Ltd.
Spring O’Brien will field earned media opportunities to raise Oceania’s profile, focusing on its cuisine, design, service and destinations offerings. The account will be led by senior VP Lauren Kaufman, who previously oversaw Spring O’Brien’s PR work for Oceania sister brand, Regent Seven Seas Cruises (formerly known as Radisson Seven Seas Cruises).
Spring O’Brien, which celebrates its 34th anniversary this year, was acquired last year by Los Angeles-based Myriad Marketing.
The last 55 years have seen challenges and opportunities for travel brands. Here’s how one global travel management company handled the changes and kept looking toward the future.
Why increasing the participation of local communities and business in major events can help increase awareness and visitation.
From humble beginnings in a spare room in her mother’s home to an agency with offices in New York, Miami and Los Angeles, Carolyn Izzo has always believed in the importance of personal connections.
Travel brands are discovering that joy, playfulness and a well-placed wink can help them create stronger emotional connections and engagement with potential travelers.
As AI-generated outreach grows and newsrooms shrink, personalized pitching can make the difference between opening a door and getting ignored.
