Chicago-based industry software giant Cision today announced the launch of a new integrated platform titled the Cision Communication Cloud.
The new cloud–based user interface integrates earned media with paid and owned channels into a single platform, allowing communication pros better insights and the ability to establish a stronger multichannel content strategy.
The automated, data-driven platform incorporates Cision’s suite of services, giving users the ability to better monitor trending topics with access to millions of news stories across online, print, broadcast and social channels. It also provides content management and media outreach performance tools that allow users to better target and engage audiences and influencer communities, ultimately leading them to make better real-time decisions.
Cision CEO Kevin Akeroyd told O’Dwyer’s that the Cision Communication Cloud platform represents a first for the communications industry.
“While communicators have adopted some technology and data to date, these tools live across a number of solutions — and without the ability to attribute the business impact of communications,” Akeroyd said. “With the Communication Cloud, we are offering a first-of-its-kind, streamlined ecosystem for managing earned, paid and owned campaigns in a cohesive way under one umbrella.”
When executed properly, PSAs have unique staying power and register with the viewer on a much different level than mere ads trying to sell something, explained 4media group chief client officer Laura Pair at the Mid-Atlantic MarCom Summit Oct. 9 in Washington, D.C.
Demystifying wire services, online only options & content syndication.
Join Shauna Nuckles of Advocation and Tony Cheevers of Researchscape as they discuss the potential of productized PR services during an O'Dwyer's recorded webinar. Discover insider strategies and real-world examples of productized service offerings.
SaaS platforms now allow businesses to effectively manage and execute their own PR campaigns, putting pressure on agencies to demonstrate the value of the “traditional” PR model.
