Chicago-based industry software giant Cision today announced the launch of a new integrated platform titled the Cision Communication Cloud.

CisionThe new cloud–based user interface integrates earned media with paid and owned channels into a single platform, allowing communication pros better insights and the ability to establish a stronger multichannel content strategy.

The automated, data-driven platform incorporates Cision’s suite of services, giving users the ability to better monitor trending topics with access to millions of news stories across online, print, broadcast and social channels. It also provides content management and media outreach performance tools that allow users to better target and engage audiences and influencer communities, ultimately leading them to make better real-time decisions.

Cision CEO Kevin Akeroyd told O’Dwyer’s that the Cision Communication Cloud platform represents a first for the communications industry.

“While communicators have adopted some technology and data to date, these tools live across a number of solutions — and without the ability to attribute the business impact of communications,” Akeroyd said. “With the Communication Cloud, we are offering a first-of-its-kind, streamlined ecosystem for managing earned, paid and owned campaigns in a cohesive way under one umbrella.”