San Francisco-based marketing and communications network W2O Group has launched a new service to help improve executives’ communication and leadership skills.
 Mike Huckman |
That new offering, titled Connect, will counsel executives, external thought leaders and key opinion leaders on matters of corporate messaging, organizational positioning and strategy articulation so they can “navigate and engage more effectively in positioning and propelling their organizations, strategies, programs and brands to advance their strategic decision-making capabilities and more creatively and effectively shape their narrative,” the agency said in a statement.
W2O’s global practice leader of executive communications Mike Huckman will lead Connect. Huckman joined W2O with that agency’s September acquisition of Wilmington, NC-based life sciences PR agency Pure Communications. Huckman, a former senior VP/director of media strategy at MSLGroup, joined Pure in 2013. He previously spent 27 years as a TV news reporter, and was a pharmaceuticals correspondent and medical technology reporter for CNBC.
W2O, the network parent of WCG, Twist Marketing and Brewlife, accounted for more than $95 million in net fees in 2015.
Internal communications is the information portal through which content, context and knowledge is shared via dialogue, discussion, and debate. Done right, and strategically, it's a differentiator in competitive advantage.
Most company leaders feel that they’re doing a good job when it comes to internal comms, according to communications management platform Axios HQ. Employees, however, aren’t quite so sure.
More than a third of small-business owners continue to work with their most problematic clients, according to a recent report.
The November presidential election could set into motion a period of uncertainty, social unrest and panic, which includes disruption in many workplaces. Here are a few steps business leaders can take to avoid an employee election meltdown.
Without financial transparency about both salaries and profits, there will always be a degree of suspicion as to where all the profits go, as well as resentment from the staff for the strict code of secrecy about agency finances in general. (1 reader comment)
