San Francisco-based marketing and communications network W2O Group has launched a new service to help improve executives’ communication and leadership skills.
That new offering, titled Connect, will counsel executives, external thought leaders and key opinion leaders on matters of corporate messaging, organizational positioning and strategy articulation so they can “navigate and engage more effectively in positioning and propelling their organizations, strategies, programs and brands to advance their strategic decision-making capabilities and more creatively and effectively shape their narrative,” the agency said in a statement.
W2O’s global practice leader of executive communications Mike Huckman will lead Connect. Huckman joined W2O with that agency’s September acquisition of Wilmington, NC-based life sciences PR agency Pure Communications. Huckman, a former senior VP/director of media strategy at MSLGroup, joined Pure in 2013. He previously spent 27 years as a TV news reporter, and was a pharmaceuticals correspondent and medical technology reporter for CNBC.