Dana Brooks Reinglass, a veteran producer for Oprah Winfrey's Harpo Studios, has joined United Airlines in the new role of chief storyteller.
United, which saw its CEO exit last year amid the "Bridgegate" scandal in New York and New Jersey, recruited top Starbucks communications exec James Olson in January.
Olson told the Chicago Tribune the airline wants to draw attention to a "new, united United" by using stories "to give employees and customers a window seat" into the company.
Reinglass spent more than 20 years producing Winfrey's show and other projects under the Harpo juggernaut before stepping down in December.
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