Dana Brooks Reinglass, a veteran producer for Oprah Winfrey's Harpo Studios, has joined United Airlines in the new role of chief storyteller.
United, which saw its CEO exit last year amid the "Bridgegate" scandal in New York and New Jersey, recruited top Starbucks communications exec James Olson in January.
Olson told the Chicago Tribune the airline wants to draw attention to a "new, united United" by using stories "to give employees and customers a window seat" into the company.
Reinglass spent more than 20 years producing Winfrey's show and other projects under the Harpo juggernaut before stepping down in December.
Why CEO visibility is no longer optional as a communications tactic.
The “waiting period” that was once set aside for CEOs to develop their strategies before facing media scrutiny may be better used for corporate comms leaders get to know their CEO and what his or her short-term priorities will be.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
