WPP Group’s marketing unit VML has been named global marketing agency of record for the Greater Miami Convention & Visitors Bureau.
VML won the account after Miami's tourism marketing organization initially kicked off an extensive open review of its advertising, marketing and digital account in February.
VML will work with that city’s DOT to craft a strategy to raise Miami’s visibility and drive domestic and international visitors to the city and its beaches. The work will include brand strategy, strategic planning, media planning and buying as well as creative development.
VML was awarded a four-year contract, with an additional one-year option. The agency will work in concert with GMCVB’s AOR for PR, Chicago-based Current.
Tourism remains Miami’s number one economic driver: the seaport city last year saw more than 15.5 million visitors, accounting for an economic impact of $24.4 billion.
Kansas City-based VML, which has 28 offices worldwide, was founded in 1992.
The Illinois Dept. of Commerce and Economic Opportunity’s Office of Tourism has awarded MMGY Global its worldwide PR, social media and trade representative account.
St. Kitts, a Caribbean island about 1,300 miles southeast of Miami, is looking for a PR agency to help build its reputation as an uncrowded, vibrant destination.
Reflecting on what matters most in an industry that’s always changing.
Creative collaborations between brands are a perfect strategy for delivering greater value and impact across audiences.
