Alisa Granz, 16-year veteran of the marcom industry, has been named executive VP and will spearhead Rogers & Cowan's consumer practice.
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Most recently as sr. VP at Ketchum, Granz headed the media relations behind award-winning "Doritos Crash the Super Bowl" campaign, which was ahead of its time for accepting user-generated content.
Other experience includes combining social and traditional media, branded content and influencer-based activities for TOMS, StubHub, Frito-Lay and Activision.
“Her expertise in millennial marketing, social impact and strategic communications will continue to put our clients at the forefront of public relations," Mark Owens, CEO of Rogers & Cowan, said.
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