Alisa Granz, 16-year veteran of the marcom industry, has been named executive VP and will spearhead Rogers & Cowan's consumer practice.

Alisa GranzAlisa Granz

Most recently as sr. VP at Ketchum, Granz headed the media relations behind award-winning "Doritos Crash the Super Bowl" campaign, which was ahead of its time for accepting user-generated content.

Other experience includes combining social and traditional media, branded content and influencer-based activities for TOMS, StubHub, Frito-Lay and Activision.

“Her expertise in millennial marketing, social impact and strategic communications will continue to put our clients at the forefront of public relations," Mark Owens, CEO of Rogers & Cowan, said.

R&C, which represents A-list celebrities to content creators to spirits brands, quick serve restaurants and retail, is part of the Octagon Sports and Entertainment Network, within the Interpublic Group of Companies.