APCO Worldwide has named W. Allen Shapard as sr. director, chair of public engagement strategies. The firm is looking to expand its corporate responsibility and social impact servcies.
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Shapard comes over from entertainment, sports and fashion marketing powerhouse WME|IMG where he was sr. VP, global partnerships. While there he provided counsel to Alwaleed Philanthropies, BP, Volvo, UNHCR and Cantor Fitzgerald. He started out in 1996 as VP and associate general counsel.
“Throughout his career, Allen has established a proven track record as an effective brand marketing and strategic communications expert,” Nelson Fernandez, chairman, North America and managing director of APCO's New York office, said in welcoming Allen to the APCO team.
APCO, an independent global communication, stakeholder engagement and business strategy firm, is #2 in O'Dwyer's rankings of PR firms with $119.8M in net fees in 2015. Founded in 1984, APCO has offices in more than 30 major cities worldwide and employs 680.
“I am very pleased to be joining APCO as the next exciting phase in my career,” Shapard said. “Most energizing is the opportunity to lead APCO's public engagement strategy group. I look forward to assisting leading corporations, institutions and individuals in effectively engaging key stakeholders to enhance reputation as well as increase awareness and impact."
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