TurnStyle, located in the subway beneath NYC's Columus Circle offering riders a blend of local food vendors and specialized lifestyle shopping, has named Bullfrog + Baum marketing agency of record.

TurnStyle shops in NYCSusan Fine, president of Oases Development, created TurnStyle and is also responsible for revamping the retail shopping and food offerings at Grand Central Terminal.

There is no entry fee to get to the TurnStyle shops.

“We require a holistic approach to educating the public on TurnStyle because it is a concept that is vastly different from anything being done in Manhattan, and we will work closely with Bullfrog+Baum on curating exciting happenings at TurnStyle," Fine said.

Bullfrog + Baum with 30 employees is located in mid-town Manhattan and was founded in 2000 by president Jennifer Baum.

“Creativity, innovative programming and personalized service is something I have come to expect from Jennifer and her team at Bullfrog+Baum,” Fine said.