Travel and lifestyle agency Lou Hammond Group has been named PR agency of record for the California city of Santa Barbara.
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LHG will support Santa Barbara’s existing “Miss Nothing” creative campaign intended to drive visitor awareness to the central coast beach town, which is often referred to as the ”American Riviera.” The agency will also focus on forthcoming developments occurring in the popular tourist and resort destination, and will work to attract potential visitors by communicating its convenient location in light of newly introduced direct-fly markets Dallas and Denver.
New York-based Lou Hammond Group, which changed its name from Lou Hammond & Associates in July, maintains additional outposts in Charleston, S.C., Los Angeles and Miami. The 32-yeard old agency in 2015 accounted for nearly $7 million in net fees.
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