Michaela Johndrow, a global PR strategist for Apple, has moved to Ford Motor Company to manage communications for its electric vehicles.
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She spent the past five years at Apple in Cupertino, Calif., handling communications for Apple Watch and Apple's retail stores. She previously held PR posts at Bite Communications, Dig Communications and Williams-Sonoma.
Johndrow serves as North American electrified vehicles communications manager for Ford in Dearborn, Mich.
Also moving from Apple to Ford is Colin Smith, a communications director for Apple's Mac unit who has joined Ford's Silicon Valley operations as head of communications. He is a former Cisco and WebEx PR hand who started out in the agency realm with Antenna Group.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
