Michaela Johndrow, a global PR strategist for Apple, has moved to Ford Motor Company to manage communications for its electric vehicles.

johndrow, smithJohndrow & Smith

She spent the past five years at Apple in Cupertino, Calif., handling communications for Apple Watch and Apple's retail stores. She previously held PR posts at Bite Communications, Dig Communications and Williams-Sonoma.

Johndrow serves as North American electrified vehicles communications manager for Ford in Dearborn, Mich.

Also moving from Apple to Ford is Colin Smith, a communications director for Apple's Mac unit who has joined Ford's Silicon Valley operations as head of communications. He is a former Cisco and WebEx PR hand who started out in the agency realm with Antenna Group.