Michaela Johndrow, a global PR strategist for Apple, has moved to Ford Motor Company to manage communications for its electric vehicles.
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She spent the past five years at Apple in Cupertino, Calif., handling communications for Apple Watch and Apple's retail stores. She previously held PR posts at Bite Communications, Dig Communications and Williams-Sonoma.
Johndrow serves as North American electrified vehicles communications manager for Ford in Dearborn, Mich.
Also moving from Apple to Ford is Colin Smith, a communications director for Apple's Mac unit who has joined Ford's Silicon Valley operations as head of communications. He is a former Cisco and WebEx PR hand who started out in the agency realm with Antenna Group.
The “waiting period” that was once set aside for CEOs to develop their strategies before facing media scrutiny may be better used for corporate comms leaders get to know their CEO and what his or her short-term priorities will be.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
