Hennes Paynter Communications, the Cleveland PR firm representing the three victims in that city's high profile kidnapping and rescue since May, produced and released a video of the women July 9, each thanking the public for support in recovering their lives.
The video, immediately and widely picked up by U.S. media, is the first appearance and statement by all three women since their dramatic rescue May 6 drew widespread attention. One of the victims, Amanda Berry, has appeared in photographs since the incident. "It's been a blessing to have such an outpouring of love and kindness," said Berry, reading from a statement in the video.
Gina DeJesus, responding to a question from an off-camera interviewer in the video, thanked financial donors for support. Michelle Knight read from a statement that said: "I may have been through hell and back, but I'm strong enough to walk through hell with a smile on my face."
James Wooley, attorney for the women, brought in HPC in May. The firm filmed the video on July 2.
Berry asked that the public continue to give the women their privacy and "give us time to have a normal life."
While local TV news is becoming an increasingly important source of health-related information for consumers, local stations are often lagging behind in their willingness to commit additional resources to producing health coverage.
Online video doesn’t have to be prohibitively expensive. It should be conversational, with a relevant message and devoid of marketing-and-sales jargon.
A leaked, internal Morgan Stanley video spoof of the "Hunger Games" has surfaced as a PR black eye mocking cutbacks at the investment bank. 
Twitter has tapped Goodby Silverstein & Partners 
Donald Sterling's mea culpa interview with CNN's Anderson Cooper was too little, too late and "nothing good came of it" for the LA Clippers owner, said pollster and communications advisor Frank Luntz.
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