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The purpose of the excursions through different neighborhoods is to find inspiration by exploring galleries, event spaces, street art, creative local companies, museums and restaurants.
Staffers from CRC, PR and digital marketing firm located in NYC’s Flatiron district, recently took a tour through Brooklyn’s Gowanus section.
“The trip was an opportunity for us to stay creative and competitive,” Cindy Riccio, president and founder of CRC, said.
Other companies taking CUSP’s tours include Microsoft, Verizon and American Express which all tried the Bushwick route.
Riccio noted that Gowanus has the largest percentage of self-employed and women-owned businesses compared to any other neighborhood in the city which ties in to her firm’s female leadership.
“Our Idea Trips are a perfect canvas to explore real innovation, creativity and what it takes to invent and reinvent, much like PR professionals need to do with the brands they care for and represent,” Maloney said.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
