Los Angeles-based Pollack PR Marketing Group has been named agency of record for legal service provider LegalShield.
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LegalShield develops and markets affordable legal protection plans for individuals, families and small businesses through a network of about 7,000 independent provider attorneys across the U.S. and Canada. The Ada, OK-based company, which also specializes in identity theft solutions, was founded in 1972.
PPMG has been retained by LegalShield to build marketplace awareness of the company’s technology and service offerings.
PPMG, which was founded in 1985, maintains a second office in New York.
Clients in the professional services sector may be subject to the same overarching concerns facing everyone in the business world (i.e., AI), but in 2025, communications firms who wanted to successfully work with them had to take a detailed look at the specific needs of each client.
Jones Lang LaSalle, the $19.4B real estate and investment firm, has hired Laura Vallis as head of communications.
Ken Kerrigan, a 20-year veteran of Weber Shandwick and Ernst & Young, has joined The Bliss Group as senior VP and co-head of its professional services group.
The art of knowing when to spread the news and knowing when to lie low.
The convergence of traditional professional services firms with software-as-a-service capabilities presents new value to clients and has broad implications for the future of the marketing industry.
