Havas PR North America has been named agency of record by Barnacle Parking Enforcement. The company’s Barnacle device attaches to an illegally parked vehicle’s window so it can’t be driven.
 |
 |
Instead of having to wait for a conventional boot to be removed, drivers can pay their fines over the phone and then remove the Barnacle themselves and return it to a drop off location.
BPE says that this is a better alternative for both the parking violators and those enforcing parking regulations. Attaching a boot to a wheel can be a dangerous proposition with traffic whizzing by.
“We knew Havas PR from its years of award-winning work with the Bob Woodruff Foundation, where my wife is executive director,” Kevin Dougherty, president of Barnacle Parking Enforcement, said. “Their cause work drew us in, but it’s their entrepreneurial spirit that has confirmed to us that the team at Havas PR is the right partner for us.”
Havas PR has been handling roll-out in several pilot cities and will do a full launch in the first quarter of 2017.
“The product sells itself, it is so creative and straightforward and well-named,” Marian Salzman, Havas PR North America CEO, said.
Ensuring your brand’s story stands out in today’s crowded tech media landscape.
As AI adoption accelerates, Generative Engine Optimization is quickly becoming a core function of modern reputation management.
Press releases are important, but they do little to create brand and market awareness, and they’re no substitute for a well-orchestrated PR strategy.
FGS Global represents CrowdStrike, the fast-growing cybersecurity firm, for issues related to AI and regulatory matters.
Brandon Borrman, who has more than 20 years of communications experience, has joined Teneo as senior managing director and head of its San Francisco office.
