 Jon Potter |
Potter joins B-M from public affairs and government consultancy RPG Strategies, where he served as principal. He previously founded live events education and advocacy organization Fan Freedom, where he served as president, and co-founded software developer advocacy group Application Developers Alliance. He was also president of policy-focused online media association Digital Media Association, which he co-founded, and was formerly an attorney with public policy and government relations law firm Weil, Gotshal & Manges.
As executive VP, Potter will serve as senior counselor to the firm’s clients and will work to broaden its business and expertise, with a focus on emerging public policy issues, federal and state affairs and international trade. He’ll be based in Burson-Marsteller’s Washington, D.C. office
Seven Letter hires Allie Raffa, who was most recently White House correspondent for NBC News, as a senior director... Points of Light, an organization founded by President George H.W. Bush that is dedicated to volunteer service, names Jeff Zanelli as CMO... Frontieras North America, an energy and environmental technology company, appoints Nora Shepard as VP of communications.
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
FGS Global adds former Pfizer EVP and chief corporate affairs officer Sally Susman to its global executive board as an independent member, effective April 1... Codeword brings on Kim Baffi, who was previously Salesforce VP and creative director, as executive creative director... Amperity, an AI-powered customer data cloud, appoints Bridget Perry as CMO.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
