K.C. Kavanagh, who led global communications for hotel titan Starwood Hotels & Resorts Worldwide, is moving to Bermuda-based liquor purveyor Bacardi Limited as senior VP and global chief communications officer.
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Kavanagh will take over in Bermuda for Jim Gallagher, the former communications guru for IMG Worldwide and MLB Advanced media who is exiting at the end of the year.
She reports to CEO Mike Dolan, the former IMG Worldwide chief who took the reins of the spirits company early last year after serving for seven months on an interim basis. In a statement, he praised Kavanagh's "significant corporate and global experience" and track record with luxury, lifestyle and "next generation" brands.
Kavanagh earlier led PR for Hyatt Hotels Corp. before an 18-year run at Starwood.
Bacardi counts 200 brands including the flagship Bacardi rum, Dewar's Scotch and Grey Goose vodka, among its portfolio as the No. 4 spirits provider worldwide. Revenue for the privately held company is estimated at north of $5B a year.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
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