DKC Impact, a new division of DKC Public Relations, is providing pro bono PR and digital support to non-profit, charitable, humanitarian and educational groups.
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Non-profits can apply online with DKC and one to two organizations will be chosen each quarter to receive DKC's help for a three-month perriod.
Criteria for selection includes size, budget, PR needs and demonstration of sustainability and success.
The firm has experience helping the public become aware of the work of charitable groups such as the Children’s Health Fund, American Humane Association, USO and A Better Chance.
DKC Impact is already helping the Where Angels Play Foundation, created by a New Jersey firefighter to build 26 playgrounds in 26 communities destroyed by Hurricane Sandy and name each in memory of one of the victims in the Newtown, Conn. massacre.
The firm is also working with the foundation for Giants running back Rashad Jennings.
“George Burns, once said, ‘When you stop giving and offering something to the rest of the world, it’s time to turn out the lights,’” DKC executive VP Bruce Bobbins pointed out.
Bobbins and his staff at DKC take those words to heart and hope to make sure the non-profits picked each quarter “remain beacons of light to those in need by shining the public’s attention on them."
Continuing a trend that began last year, purpose-driven messaging is falling out of favor among communications pros working in our politically polarized environment, with many now also anticipating fewer future corporate investments in DEI, sustainability and other CSR initiatives.
Most Americans believe companies should remain neutral on political and social issues, but new findings suggest that a growing number now think it's appropriate for brands to make political statements and to take a similar stand on racial-justice issues.
Support for corporate social responsibility initiatives among public relations professionals has declined consistently each year for the past three years, according to the latest USC Global Communications Report.
True purpose-driven marketing isn’t about a one-off campaign. It’s about embedding values into the core of business operations. It's ensuring that marketing reflects genuine actions. It’s thoughtfully executed, authentic storytelling.
