Charleston, SC-based ad and marketing shop The Brandon Agency has been named agency of record for luxury sport watch maker Hook + Gaff Watch Company.
Hook + Gaff produces a line of hand-assembled men’s watches, as well as apparel and accessories. The West Columbia, SC-based company was founded by president and owner Michael Sims in 2014.
As AOR, The Brandon Agency will now work to strengthen Hook + Gaff’s marketing efforts with brand development, digital, creative, interactive, social, content development, retail system management, media planning and analytics initiatives in a bid to increase awareness and sales.
Other Brandon Agency apparel clients include Fish Hippie and The Normal Brand.