San Francisco-based Borders + Gratehouse has become Highwire PR amid a multi-faceted expansion of the five-year-old tech agency.
The firm, which saw billings jump more than 37% last year to top $4M, has added staff and moved into a 7,000-square-foot space in the city's Jackson Square neighborhood. It also has a new space in Chicago under VP Carolyn Adams and is bolstering its global reach with the addition of Horn Group senior VP Vitor Souza as senior VP and global client lead.
Founder and principal Emily Borders, a Schwartz Comms. alum, said the new name evokes the "elegance and thrill of a smartly executed campaign and acknowledges the payoff for taking risks."
Borders, Kathleen Gratehouse and Carol Carrubba make up Highwire's leadership.
Clients of the firm include Elance, PasswordBox, Twilio and ConsultingMD.
Other changes at the firm include establishment of a content bureau and expansion of professional development under chief cultural officer Guryan Tighe, who joined last month after stints in her own firm and in corporate communications at now-defunct electric vehicle battery developer Better Place.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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