Central PA-based PR and marketing agency Gavin Advertising has acquired Harrisburg-headquartered marketing communications shop TFM Advertising.
TFM specializes in marketing and campaign strategy, digital advertising, multimedia planning and media buying, video production, branding, social media marketing and PR. The agency was founded in 2006.
TFM and its downtown Harrisburg office will now bear the Gavin name. TFM president Tom Hollerbach, a former president and CEO of BBDO West, has been named Gavin president. Hollerbach succeeds Mandy Arnold, who has been named Gavin CEO and will focus on long-term strategy while leading the agency’s PR, crisis communications and communications strategy services.
Arnold told O’Dwyer’s that expanding the agency’s services and geographical footprint were strategic goals the company has undertaken in a bid to maintain its planned growth trajectory, and Gavin’s acquisition will now allow the agency to provide a new suite of services the agency believes today’s clients need.
“To continue to grow into the agency we envision for the future, we want a collaborative team that can lead in times of change. The acquisition allowed us to gather expanded service offerings in virtual reality and video, while at the same time building our executive team for expected growth,” Arnold told O’Dwyer’s. “This was a strategic acquisition that allowed us to achieve two of our goals quickly so that we can focus on what’s next for Gavin and bring big ideas to our clients.”
York, PA-based Gavin was founded in 2011.