Jeff Shafer, former VP of global communications for Lenovo, has landed at the University of North Carolina at Greensboro as chief communications officer.
|
|
Jeff ShaferA former senior VP for FleishmanHillard, Shafer spent the past seven ears at Morrisville, N.C.-based Lenovo, handling financial, crisis, product and social communications, as well as public affairs and executive communications.
As associate vice chancellor at Greensboro, he leads all aspects of communications for the nearly 20,000-student university.
Shafer spent the summer and fall as the first Wells Fargo Endowed Chair in Communications at North Carolina Central University, where he taught two courses in PR, which he designed.
Earlier, he worked corporate PR in the tech and telecom realm for CompuServe, Ericsson and Sprint.
Why CEO visibility is no longer optional as a communications tactic.
The “waiting period” that was once set aside for CEOs to develop their strategies before facing media scrutiny may be better used for corporate comms leaders get to know their CEO and what his or her short-term priorities will be.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
