Switzerland has tapped D.C. PR giant APCO Worldwide to provide communications services that promote a positive perception of the Swiss Government within the United States.
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APCO’s Washington headquarters will work with the Switzerland Embassy in D.C. to provide services that include media relations, stakeholder engagement, communication strategy, digital advertising, media monitoring and analytics services, according to Foreign Agents Registration Act documents filed in December.
The contract, which runs until March 30, 2017, fetches APCO a fee of $80,000.
The pact was signed by APCO deputy managing director Mike Hotra, who was previously director of legislation and communication for the American Tort Reform Association and director of the civil justice task force of the American Legislative Exchange Council. Hotra leads APCO’s corporate communication and issues management service group, and is also global practice leader of the agency’s crisis response unit, APCO ER, which launched last year.
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