Patricia Rockenwagner, who led communications for Advance Publication's investment operation, is slated for the chief communications officer slot at Los Angeles-based global entertainment company STX Entertainment.
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Patricia RockenwagnerRockenwagner led corporate communications for Conde Nast before moving to AV Partners, the parent company's investment arm now known as Advance Vixeid Partners. She takes up the STX CCO slot on Jan. 17, 2017.
She previously held communications and branding posts at S&P Global (McGraw Hill Financial), Paramount Pictures, Time Warner Cable, Comcast and AT&T.
Rockenwagner started out in politics as an aide to Sens. Ted Kennedy (MA), Art Torres (CA) and Tom Hayden (CA).
Bill McGlashan, managing partner of private equity giant TPG, is a co-founder of STX. STX, which produces, finances and distributes film, TV, music and live events, was responsible for "The Gift," "The Free State of Jones," and the forthcoming "Gypsy."
Elzer & Associates and Sard Verbinnen are outside PR counsel to STX/TPG.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
