Sachs, which specializes in crisis, public affairs, digital media and corporate and organizational branding, was founded in 1996. The agency, which maintains additional offices in Orlando, Boca Raton and Washington, D.C., accounted for about $5.5 million in net fees last year.
“It is a great privilege to join the international ranks of Worldcom and strengthen the partnership’s presence in the southeastern United States,” Sachs Media Group president and CEO Ron Sachs told O’Dwer’s. “We are already reaping the benefits from this international alliance, both to our clients and to our own staff. We look forward to collaborating for the betterment of the industry and for our clients for many years to come.”
Three other partner agencies also recently joined Worldcom’s ranks: Denmark’s Radius Kommunikations, Costa Rica’s Interamericana de Comunicación and Indonesia’s Maverick. The new additions were formally announced during annual regional meetings held in Hong Kong; Sofia, Bulgaria; and Santa Fe, New Mexico.
Founded in 1988, Worldcom is the largest PR network of independent PR firms, with members totaling about 145 offices in more than 110 cities around the globe. Other U.S. partners include Coyne PR, Deveney, Dix & Eaton, IW Group, Kellen, RLF Communications and Schneider Associates.