Illinois Reviews Tourism PR

Why increasing the participation of local communities and business in major events can help increase awareness and visitation.

From humble beginnings in a spare room in her mother’s home to an agency with offices in New York, Miami and Los Angeles, Carolyn Izzo has always believed in the importance of personal connections.

Travel brands are discovering that joy, playfulness and a well-placed wink can help them create stronger emotional connections and engagement with potential travelers.

As AI-generated outreach grows and newsrooms shrink, personalized pitching can make the difference between opening a door and getting ignored.

Sports tourism has become a major player on the travel landscape. The industry needs to keep its eye on the ball to make sure its effect extends past game time.