PROI Expands Global Crisis Roster

The Alliance of Motion Picture and Television Producers has retained The Levinson Group for PR support in its battle with striking screenwriters and actors over compensation and the use of artificial intelligence.

Real Chemistry has recruited Edelman US crisis & risk chair Steve Behm as practice leader of its crisis communications and corporate reputation practice. It also adds Weber Shandwick social impact veteran Brian Tjugum to head its group.

When dealing with a crisis, you need to start by identifying where in proximity to the organization’s reputation it lies, so, like a cancer, you can isolate it and neutralize it before it grows.

The Levinson Group makes its debut in Band 1, the top category for crisis PR & communications firms, in this year’s rankings from Chambers.

The best way to survive a social media crisis is never to get into one in the first place.