Media PEOTUS Trump's first presser was a PR stunt, because of course (Columbia Jounalism Review)

Branding How to handle the "post-truth" (Brand Channel)

Prof. Dev. How your PR effort should look like a military assault (Entreprenuer)

Crisis Comms. VW joins list of corporate misfires with poor handling of crisis (Financial Times)

Reputation Liberals, don't let Donald Trump tarnish L.L. Bean's sterling brand reputation (Slate)