The President-elect doesn't try to win over critics because he knows they can't be won over. (4 reader comments)
Corporations Can Learn From How Trump Handles Critics
Fri., Jan. 13, 2017
By Steven Schlein
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Main Category: Crisis Communications
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More Crisis Communications posts from O'Dwyer's:
| • | How to Prepare for a Crisis Before It HappensFri., Apr. 3, 2026 |
| • | Should JFK Jr. Have Used Crisis PR?Fri., Mar. 27, 2026 |
| • | Your Crisis Plan Won't Save You. Your Judgement Will.Fri., Mar. 20, 2026 |
| • | 2026 Crisis PR Failures: Boeing, Meta, OpenAI and UnitedThu., Mar. 19, 2026 |
| • | NYM Profiles Peggy Siegal as 'The Grande Dame of the Epstein Files'Thu., Mar. 12, 2026 |


If you’re like a lot of people, you have been obsessed with “Love Story,” the FX series that has been airing for the past eight weeks about JFK Jr. and Carolyn Bessette. But why didn’t Kennedy use crisis PR to deal with the paparazzi, the news media and the tabloids?
Much is made of the importance of proper planning to anticipate and manage a crisis—but what matters most is understanding how decisions will be made once the crisis is underway.
Slow and procedural messaging without emotional resonance, fragmented leadership communication, overwhelming policy‑heavy language and a pervasive gap between words and observable action have repeatedly undermined corporate credibility.
New York Magazine profiles 78-year-old Peggy Siegal, who was once among the most powerful publicists in the Big Apple, in an article headlined: "The Grand Dame of the Epstein Files.”



