Social Ad Spends Skyrocketed in 2016

Social media has evolved significantly in the past few years, upending B2B social media marketing. Here are some of the biggest developments B2B marketers should be aware of as they refine their social media strategies going forward.

Facebook searches are almost half of what they were four years ago, according to a recent report.

Brands should resist the urge to chase trends and should instead focus on original, authentic content that engages consumers online, according to a new Sprout Social report.

More Americans are getting their news from social media platforms than ever, with TikTok emerging as a small but increasingly popular source, according to findings by the Pew Research Center.

The social media site formerly known as Twitter has seen its ad revenue decline 24 percent in the last year alone, according to a recent report.