Having a plan in place is the first step in preparing for a crisis, but no strategy is foolproof, and even experienced communicators can get rattled when their organization faces reputational threats and phones start ringing off the hook.
Unseen Risk: Troubleshooting a Crisis Plan
Mon., Jan. 23, 2017
By Travis Taylor
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Much is made of the importance of proper planning to anticipate and manage a crisis—but what matters most is understanding how decisions will be made once the crisis is underway.
