5W Public Relations has been named PR agency of record for hair care line It’s A 10 Haircare.
It's A 10 Haircare Picks 5W as AOR
Tue., Jan. 24, 2017
By Jon Gingerich
Read Full Story in Subscriber Area
Category: Beauty & Fashion PR
Get O'Dwyer's Daily PR News Email Newsletter
More Beauty & Fashion PR posts from O'Dwyer's:
| • | Kardashian Focuses on Full Picture PR for Coty DealMon., Jun. 29, 2020
|
Kim Kardashian West is using Full Picture PR for a $200M alliance with COTY Inc. to expand her KKW Beauty's product line and open new market categories.| • | Fashion PR Pro Charges Simmons with Rape AttemptFri., Dec. 15, 2017 Fashion PR pro Kelly Cutrone has charged hip-hop mogul Russell Simmons with a rape attempt in 1991. |
| • | Tech Advances in Stylish Travel GearTue., Sep. 19, 2017
|
Fashionable travel luggage and accessories are focusing on becoming more tech-centered to meet traveling and space-saving demands.| • | Evolution of Lifestyle PR: Step Up and Enjoy the RideMon., Sep. 18, 2017
|
For lifestyle PR to be effective today, practitioners must lead with audience-centric strategies that meet consumers on the platforms they use, when they use them, with strong storytelling at its core.| • | The Rise of Digital CelebritiesWed., Sep. 13, 2017
|
Celebrities have always played a key role in the marketing landscape. But companies eager to tap into social media channels are now making a conscious shift to include influencers in their online marketing plans, with the fashion and beauty industries leading the charge.
