Murphy O'Brien Adds to Travel Collection

Why one core principle of PR has never mattered more.

A surprising number of Americans have never boarded an airplane or left their home state. Here’s how we can use educational storytelling to spark curiosity and inspire those who have yet to become travelers.

The art of aspiration: tapping into the psychology of prestige.

Smart PR doesn’t wait for peak seasons. It creates them.

In times of uncertainty, hospitality and tourism communicators often find themselves in the position of combating negative emotions of potential travelers with positive ones.