Several lessons learned from the 2016 edition of America’s most hyped sport that are sure to repeat again this year. (1 reader comment)
Lessons Learned from the 2016 Super Bowl
Thu., Jan. 26, 2017
By Arthur Solomon
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Category: Sports PR
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If you had your choice of PR clients, former New England Patriots head coach Bill Belichick—with his 24-year-old girlfriend/"PR rep" in tow—might not be the way to go.
Lara Toscani Weems has joined Saudi Arabia-backed LIV Golf as senior VP-media relations.
Jason Teitler has returned to Burson as executive VP-corporate affairs. He will focus on sports accounts.
Olympic Team USA racks up medals in Paris, but breaks federal law in its disrespect of the Stars & Stripes.
Andy Weitz has joined the PGA Tour as chief marketing & communications officer and executive VP for investor relations. He was CMO at financial services giant Aon plc.



