Lessons Learned from the 2016 Super Bowl

In Taylor’s latest thought leadership piece, we explore how the creator economy is reshaping sports marketing, and why brands must move beyond visibility to earn cultural relevance in today’s always-on sports conversation.

Teneo has inked Justin Rose, British Olympic gold medalist and the world's No. 7 ranked golfer, as its brand ambassador.

To make a major impact at such events as the upcoming World Cup or the recent Winter Olympics in Milan and Cortina, marketers need to make sure that their presence feels connected across the entire experience.

TrailRunner International has named Alden Mitchell, COO of Stanford Athletics, president of its sports unit.

The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.