Several lessons learned from the 2016 edition of America’s most hyped sport that are sure to repeat again this year. (1 reader comment)
Lessons Learned from the 2016 Super Bowl
Thu., Jan. 26, 2017
By Arthur Solomon
More stories from Arthur Solomon
Read Full Story in Subscriber Area
Main Category: Sports PR
Get O'Dwyer's Daily PR News Email Newsletter
More Sports PR posts from O'Dwyer's:
| • | CFP Recruits Sports PR Veteran TosiThu., Jan. 29, 2026 |
| • | Burson Picks Peoples for Sports/Entertainment UnitThu., Jan. 15, 2026 |
| • | Who Wants to Handle Bill Belichick's Book Launch?Tue., May 6, 2025 |
| • | Toscani Weems Works Media for LIV GolfMon., Apr. 14, 2025 |
| • | Sports Vet Teitler Returns to BursonWed., Oct. 2, 2024 |

The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
Sylvester (Sly) Peoples, who has worked for such sports-oriented brands as Nike, Adidas and Russell Athletic, is joining Burson as U.S. head of sports & entertainment.
If you had your choice of PR clients, former New England Patriots head coach Bill Belichick—with his 24-year-old girlfriend/"PR rep" in tow—might not be the way to go.
Lara Toscani Weems has joined Saudi Arabia-backed LIV Golf as senior VP-media relations.
Jason Teitler has returned to Burson as executive VP-corporate affairs. He will focus on sports accounts.



