Standard Media Index has released its 2016 data on real advertising cost and spend showing a slowdown in the growth of digital by almost 50 percent year-over-year.
Major Brands Question Efficacy of Digital
Fri., Jan. 27, 2017
By Editorial Staff
Read Full Story in Subscriber Area
Category: PR Research
Get O'Dwyer's Daily PR News Email Newsletter
More PR Research posts from O'Dwyer's:
• | Edelman Tracks Gen Z's GrievancesThu., Apr. 10, 2025 |
• | California Top State for Marketing JobsWed., Apr. 2, 2025 |
• | Burnout, Stress Common Among PR ProsWed., Mar. 26, 2025 |
• | CEOs Doubt Ability of CMOs to Get ResultsTue., Mar. 25, 2025 |
• | Online Chatter About Feminism Takes Rightward TurnTue., Mar. 4, 2025 |
No comments have been submitted for this story yet.