Major Brands Question Efficacy of Digital

Even though a majority of consumers are turning to social media as their preferred source of breaking news, issues surrounding trust and the quality of social media content remain a concern for many of them.

While PR pitches play a major role in shaping what stories journalists cover, Muck Rack’s “State of Journalism 2026” report says that there are several ways PR pros could improve the chance of their pitches making it on to a media platform.

Internal communications have become a key element in how well organizations are able to negotiate change, according to a new report from Gallagher Communications Limited. That makes change communications targeted at employees more important than ever. 

The deadline for O'Dwyer's 2026 rankings of PR firms, a benchmark study of the growth of the industry since 1970, is Mon., Mar. 16. Show your expertise in 23 PR specialties. Rankings are also tabulated by 14 cities and regions.

Zeno Group releases a report showing that while communications are a bigger factor than ever in strategy, growth, risk and workforce decisions for companies, most communications leaders don’t think they are totally ready for what lies ahead.