You would think folks could set their political differences aside and embrace the annual bacchanal that is the Super Bowl, but the recent election now has many fans admitting they aren’t as excited about the game as they had been in recent years.
Will the Super Bowl Succumb to the Political Divide?
Mon., Jan. 30, 2017
By Ronn Torossian
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More Sports PR posts from O'Dwyer's:
| • | Earn Your Place in SportsThu., May 28, 2026 |
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| • | Stanford Athletics COO Joins TrailRunner SportsTue., Mar. 17, 2026 |
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In Taylor’s latest thought leadership piece, we explore how the creator economy is reshaping sports marketing, and why brands must move beyond visibility to earn cultural relevance in today’s always-on sports conversation.
Teneo has inked Justin Rose, British Olympic gold medalist and the world's No. 7 ranked golfer, as its brand ambassador.
To make a major impact at such events as the upcoming World Cup or the recent Winter Olympics in Milan and Cortina, marketers need to make sure that their presence feels connected across the entire experience.
TrailRunner International has named Alden Mitchell, COO of Stanford Athletics, president of its sports unit.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.



