Ken Tiratira has been tapped to manage day-to-day operations of public affairs, ethnic marketing and campaign shop Imprenta Communications.
Imprenta Names Tiratira Chief Strategy Officer
Mon., Jan. 30, 2017
By Editorial Staff
Read Full Story in Subscriber Area
Category: Multicultural PR
Get O'Dwyer's Daily PR News Email Newsletter
More Multicultural PR posts from O'Dwyer's:
| • | 365 Days of Culture: Keeping Hispanic Heritage Front and CenterFri., Sep. 12, 2025 |
| • | Five Ways to Elevate an Event into an Unforgettable ExperienceFri., Aug. 15, 2025 |
| • | Cultivating and Committing to Cultural CompetenceTue., Jul. 15, 2025 |
| • | Connecting with the Hispanic Community Through Authentic Holiday MarketingTue., Dec. 24, 2024 |
| • | Capturing the U.S. Hispanic Market’s Full Potential: Why It MattersMon., Sep. 16, 2024 |

Hispanic Heritage isn’t a month; it’s a year-long moment.
Targeted outreach to the U.S. Hispanic market is essential for brands seeking to truly connect with the second-largest ethnic group representing a purchasing power of $3 trillion, as reported by the Latino Donor Collaborative.



