While the President has made a campaign pledge to build a wall between the U.S. and Mexico, brands in the U.S. that serve bicultural consumers have been successful in recent years doing the opposite.
Tearing Down the Wall Between Brands, Bicultural Consumers
Wed., Feb. 1, 2017
By Maria Amor
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Category: Multicultural PR
More Multicultural PR posts from O'Dwyer's:
| • | Axis Agency Buys Itself from InterpublicMon., Jul. 6, 2020
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The Axis Agency, which launched in 2005 as Weber Shandwick’s multicultural marketing unit, is now an independent and minority-owned shop as CEO Armando Azarloza and COO Carmen Lawrence have acquired the brand from Interpublic.| • | Multicultural Audiences Remain Underrepresented in MarketingThu., Aug. 8, 2019
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Multicultural audiences account for almost 40 percent of the U.S. population, yet multicultural media buys made up only about five percent of the total ad and marketing revenues in the U.S. last year, according to a report.| • | Rapper Pitbull Joins Horizon in Multicultural ShopFri., Aug. 2, 2019
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Horizon Media and hip-hop artist Pitbull have joined forces to start a marketing agency aimed at the multicultural market.| • | The Power of Inclusive Marketing in Brand CommunicationsWed., May 22, 2019
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Inclusive marketing today has moved beyond a differentiating factor and has now become a consumer expectation.| • | Representing Your Audience Starts with Inclusion in the WorkplaceWed., Dec. 5, 2018
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The current marketing landscape is diverse in every way, from age and ethnicity to ideas and interests. Representation begins with inclusion, and brands and agencies looking to reach target audiences today must foster diverse workplaces that reflect this environment. (1 reader comment)
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