ADT Names Allison+Partners AOR

If you’re a CPG brand looking to grow, getting started on TikTok Shop to stand out, sell more and build a loyal community is easier than you think.

Nostalgia marketing, which leverages emotional associations with the past for sales, branding and building community, is going gangbusters. But the strategy comes with perils. Here are five of those risks.

Consumers simply want content where they want it, when they want it. Corporations, on the other hand, are structured to deliver symmetric messaging and channel engagement in an increasingly blurred, asymmetric environment.

Despite a spate of recent good news about the state of the U.S. economy, consumers remain concerned about inflation, according to a recent survey.