Snapchat's parent company filed paperwork hoping to bring in $3 billion for its initial public offering. The site has name recognition and good market placement, but its financial performance doesn't offer the vote of confidence investors are looking for.
Snapchat Makes a Big Bet With IPO
Mon., Feb. 6, 2017
By Ronn Torossian
More stories from Ronn Torossian
Read Full Story in Subscriber Area
Category: Social Media
Get O'Dwyer's Daily PR News Email Newsletter
More Social Media posts from O'Dwyer's:
| • | Bluesky Engagement SlipsTue., Jun. 10, 2025 |
| • | Social Media Becomes Top Search PlatformMon., Jun. 9, 2025 |
| • | The New Rules of B2B Social EngagementTue., Apr. 8, 2025 |
| • | Facebook Use PlummetsMon., Apr. 7, 2025 |
| • | Brands Should Avoid Trend HoppingThu., Jan. 9, 2025 |

Bluesky took the social media world by storm last year. But activity and engagement on the platform appear to be declining.
Social media sites are quickly replacing search engines as the preferred method for looking up information online, particularly among Gen Z audiences.
Social media has evolved significantly in the past few years, upending B2B social media marketing. Here are some of the biggest developments B2B marketers should be aware of as they refine their social media strategies going forward.
Brands should resist the urge to chase trends and should instead focus on original, authentic content that engages consumers online, according to a new Sprout Social report.



