The Institute for PR has named W2O Group principal Gary Grates as director of its employee communication research.
W2O's Grates Appointed Dir. of IPR Research Center
Wed., Feb. 8, 2017
By Editorial Staff
Read Full Story in Subscriber Area
Category: PR Research
Get O'Dwyer's Daily PR News Email Newsletter
More PR Research posts from O'Dwyer's:
| • | PR Pitches Still Resonate Among Creator Journalists.Mon., Nov. 10, 2025 |
| • | Agency Selection No Different Than Hiring Key StaffersFri., Nov. 7, 2025 |
| • | Readers Lose Some Faith in Legacy MediaThu., Nov. 6, 2025 |
| • | Glory Days for PR Come to an EndWed., Nov. 5, 2025 |
| • | CEOs Retrench in Trump EraFri., Oct. 31, 2025 |

About eight out of 10 self-publishing creator journalists (82 percent) say that at least some of their stories are based on a PR pitch, according to a study from Muck Rack.
Robert Udowitz and Steve Drake, principals of RFP Associates, advocated for an agency selection process that mirrors the same rigor applied to recruiting key staff members, during their seminar at last week's PRSA ICON conference in Wash., D.C.
Close to two-thirds (63 percent) of those polled in a recent study from Tier One Partners say they’ve lost some of their faith in traditional news media.
The bull market that the PR and communications industry has seen for the past few years is showing some signs of wear, according to the newly released Davis+Gilbert Public Relations Industry Trends Report 2025.
After several years of stepping up their public profiles, CEOs have entered what a new study from Golin calls “The Cone of Retreat,” taking a pause to rethink their strategies in the wake of economic, political and social instability.



