Keeping the Love Alive Between PR Pros and Journalists

A few best practices to help journalists and PR professionals make life easier for one another.

PR's Top Pros Talk: Linda Descano

•	PR Must Flip the Script Mon., Mar. 20, 2023 PR pros should be the ones coming up with new products and services instead of being called in after the fact to create a campaign for something that has no PR legs, explained Adam Ritchie during O'Dwyer's / Researchscape webinar Mar. 14.

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•	PR Pros Must 'Just Say the Hard Thing' Mon., Mar. 6, 2023 PR agency owner Melissa Vela-Williamson insists in her new book, Smart Talk: Public Relations Essentials All Pros Should Know, that PR pros offer ethical, straight forward counsel to avoid mistakes and confusion with clients.