Swedish e-commerce company Klarna has retained New York-based Feintuch Communications as its PR agency of record for North America.
Klarna is a payments provider that provides financing for consumers shopping online, allowing them to pay for purchases over time without use of a credit or debit card. The Stockholm-based company, which now comprises about 40 percent of all e-commerce sales in Sweden, currently serves 45 million consumers through 65,000 online merchants in 18 worldwide markets. Klarna maintains a U.S. headquarters in Columbus, OH as well as a marketing outpost in New York. It was founded in 2005.
Feintuch will work with Klarna’s North American and headquarters teams to increase market support for the payments provider through an integrated PR and social media campaign.