D S Simon Media has unveiled a new practice that flips the script on the use of influencers in marketing campaigns.
D S Simon Unveils Influencer Marketing Division
Fri., Mar. 17, 2017
By Jon Gingerich
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Finance of America, a leading reverse mortgage lender, has recruited Jordan Baucum as senior VP communications and Colm Murphy as chief brand officer.
In today’s highly competitive marketplace, ad agencies are increasingly leveraging the power of public relations to build reputations, shape narratives, reinforce areas of expertise, and create content.






