Edelman leads O'Dwyer's ranking of PR firms again, posting $874.9M in 2016 net fees, up 2.4 percent. There was some jostling though at the top with W2O Group ($122.7M, +33 percent) bumping APCO ($120.6M, +1 percent) down to third place.
 |
Finn Partners ($76.7M, +7.3 percent), ICR ($55.6M, -1.0 percent), and Padilla ($42.4M, -1.9 percent) are joined in the top ten by newcomers Prosek Partners ($31.2M, +28.1 percent), Racepoint Global ($29M, +7.8 percent), Coyne ($27.3M, +26.9 percent), and Fahlgren Mortine ($24.4M, +18.9 percent).
Eighteen of the top 25 firms posted year-over-year gains with 12 showing double-digit growth. Overall, 90 of the 121 ranked firms had a positive change.
O'Dwyer's has the only rankings by PR specialty: agriculture, beauty & fashion, entertainment, environmental & PA, financial & investor relations, food & beverage, healthcare, home furnishings, professional services, sports, technology, and travel & economic development.
Firms are also ranked in 13 key cities/regions such as New York, D.C., Southeast, Chicago, and Los Angeles.
Rankings participants were required to submit the top page of the latest corporate income tax return and W-3, establishing them as PR firms rather than ad agencies or other types of businesses. O'Dwyer's is the only ranking that requires this documentation.
Employees at U.S. companies are experiencing high levels of burnout, but managers are lagging behind when it comes to their awareness of the problem
Brand has a powerful effect on a company’s valuation, but the level of brand understanding in the investment community leaves a lot to be desired, according to a new study from Brodeur Partners, Interbrand and NewtonX.
AI may still be viewed with a wary eye by most media pros, but its use is growing, according to a new study from Muck Rack.
A new study from Walker Sands says that some marketers have been putting the cart before the horse when it comes to the relationship between marketing channels and business outcomes.
Thought leadership can make made B2B brands more "powerful and attractive to buyers," according to Edelman report.
Have a comment? Send it to 
No comments have been submitted for this story yet.