March Madness Triggers Wins for Marketers

If you’ve ever wondered why the NCAA Division I Men's Basketball Tournament is such a successful venue for brand activation, here's your answer.

•	Ad Agencies Look to PR to Differentiate, Drive Growth Tue., Mar. 3, 2026 In today’s highly competitive marketplace, ad agencies are increasingly leveraging the power of public relations to build reputations, shape narratives, reinforce areas of expertise, and create content.