March Madness Triggers Wins for Marketers

If you’ve ever wondered why the NCAA Division I Men's Basketball Tournament is such a successful venue for brand activation, here's your answer.

•	McDonald's Alum Hassan Joins Wendy's Mon., Aug. 24, 2026 Wendy's Company has named McDonald's alum Tariq Hassan to the chief marketing and growth officer position, a new post.

•	FoA Bolsters Brand Comms Capability Tue., Jun. 23, 2026 Finance of America, a leading reverse mortgage lender, has recruited Jordan Baucum as senior VP communications and Colm Murphy as chief brand officer.

•	Ad Agencies Look to PR to Differentiate, Drive Growth Tue., Mar. 3, 2026 In today’s highly competitive marketplace, ad agencies are increasingly leveraging the power of public relations to build reputations, shape narratives, reinforce areas of expertise, and create content.