Crosby Marketing Communications has acquired Butler Films, 20-year-old production company led by David Butler, as part of creation of new multimedia division.
Crosby Acquires Production Company
Fri., Apr. 7, 2017
By Jon Gingerich
Read Full Story in Subscriber Area
Category: PR Services
Get O'Dwyer's Daily PR News Email Newsletter
More PR Services posts from O'Dwyer's:
| • | PSAs Offer Great Value When Designed for Public GoodThu., Oct. 16, 2025
|
When executed properly, PSAs have unique staying power and register with the viewer on a much different level than mere ads trying to sell something, explained 4media group chief client officer Laura Pair at the Mid-Atlantic MarCom Summit Oct. 9 in Washington, D.C.| • | Making a Press Release Distribution DecisionTue., Apr. 8, 2025
|
Demystifying wire services, online only options & content syndication.| • | Potential of Productized PR ServicesFri., Nov. 15, 2024
|
Join Shauna Nuckles of Advocation and Tony Cheevers of Researchscape as they discuss the potential of productized PR services during an O'Dwyer's recorded webinar. Discover insider strategies and real-world examples of productized service offerings.| • | Showcase Your Company in the 2023 O'Dwyer's PR Buyer's GuideFri., Nov. 18, 2022
|
| • | Self-Service PR Platforms Will Force Agencies to Increase TransparencyTue., Apr. 5, 2022
|
SaaS platforms now allow businesses to effectively manage and execute their own PR campaigns, putting pressure on agencies to demonstrate the value of the “traditional” PR model.
