Pepsi Ad Creates a Firestorm of Negative PR

If you’re like a lot of people, you have been obsessed with “Love Story,” the FX series that has been airing for the past eight weeks about JFK Jr. and Carolyn Bessette. But why didn’t Kennedy use crisis PR to deal with the paparazzi, the news media and the tabloids?

Much is made of the importance of proper planning to anticipate and manage a crisis—but what matters most is understanding how decisions will be made once the crisis is underway.

Slow and procedural messaging without emotional resonance, fragmented leadership communication, overwhelming policy‑heavy language and a pervasive gap between words and observable action have repeatedly undermined corporate credibility.

New York Magazine profiles 78-year-old Peggy Siegal, who was once among the most powerful publicists in the Big Apple, in an article headlined: "The Grand Dame of the Epstein Files.”