Is the way you’re practicing influencer marketing putting your organization at risk? It’s time for a new approach.
A New Approach to Influencer Marketing
Thu., Apr. 13, 2017
By Doug Simon
Read Full Story in Subscriber Area
Main Category: Marketing Communications
Get O'Dwyer's Daily PR News Email Newsletter
More Marketing Communications posts from O'Dwyer's:
| • | Ad Agencies Look to PR to Differentiate, Drive GrowthTue., Mar. 3, 2026
|
In today’s highly competitive marketplace, ad agencies are increasingly leveraging the power of public relations to build reputations, shape narratives, reinforce areas of expertise, and create content.| • | How Vibes Shape Consumer BehaviorFri., Feb. 27, 2026
|
| • | Holiday Media Planning Starts Now: Why Brands Can’t Afford to WaitWed., Oct. 1, 2025
|
| • | Want Better Relationships? Start with This One Simple SkillFri., Sep. 26, 2025
|
| • | Aligning Values and Messaging to Build Lasting TrustThu., Sep. 25, 2025
|
